Prepare at home: A contestant with their entry will be admitted free at any gate and directed to Hall "A"
DATE: Sat., Nov. 10th - TIME: 2:00 P.M. - PLACE: Exhibit Hall "A"
PILLSBURY® PET-RITZ® PIE BAKING CHAMPIONSHIP
This pie contest features the Pillsbury Pet-Ritz pie crust from your freezer section. Any dessert pies are welcome: fruit-filled, custard, cream or others…even sweet potato pies or any other creative combination. Use one or two crusts….and dream up something delicious!
TOP PRIZES:
1st Prize: $200, 2nd Prize: $100, $3rd Prize: $50
Each winner will receive a ribbon, an award certificate and apron
JUDGING CRITERIA:
Taste (25%), Appearance (25%), Creativity (25%) and Ease of Preparation (25%)
FAN FAVORITE PIE AWARD:
Pillsbury will also post a group of finalist pies on its Facebook page and put an extra award to an online vote!
The pie recipe receiving the most online votes will win a year’s supply of Pillsbury Pet-Ritz Pie Crusts (2
packages/month). The estimated retail value of this “Fan Favorite Award” is $95.00. Voting will begin at
www.facebook.com/pillsbury no later than December 1, 2012.
CONTEST RULES:
General Mills Sales, Inc. (“General Mills”) invites you to participate in a special pie baking championship
to create your favorite dessert pie with Pillsbury Pet-Ritz Pie Crusts. It’s as easy as pie. Just fill it, bake it
and take it!
• For your dessert pie (any flavor/variety), use either the Pet-Ritz frozen 10-ounce regular size or the
deep dish 12-ounce Pie Crust. Use one (or two) of these frozen pie crusts and the provided aluminum
plate. Make it sweet, not savory; no quiches or main dish pies.
• Prepare your pie at home in the provided aluminum pan and bring it in the same aluminum pan, along
with the pie recipe to the Hall "A" Exhibit Building by 2:00 P.M. on Saturday, November 10th.
• You must be 18 years of age or older to enter. Each contestant may enter only one pie/pie recipe.
• Entries should be submitted with 1) a Pillsbury Pie Crust product label, 2) a clear/typed recipe for the
entry (illegible recipes may be disqualified), and 3) your name, address and phone number.
• By submitting your pie and recipe, you accept all Contest rules and agree to be bound by the judges’
decisions, which will be final. You also agree that your recipe will become the property of General
Mills and General Mills reserves the right to edit, adapt, copyright, publish, and use any or all of it
for publicity, promotion, or advertising, in any form of media, including websites, without compensation
to you. You also hereby irrevocably authorize and grant permission to General Mills and others licensed
or otherwise permitted by it to use and distribute your name, address, voice and likeness for any and all
purposes, including publicity, advertising and trade purposes, by all means of publication including
electronic and Internet, without any obligation or liability to you and without any additional approval or
consent. You also acknowledge and agree that no claim relating thereto shall be asserted against
General Mills or any of its officers, directors, employees, agencies, representatives, successors, assigns
or shareholders.
• The Contest is intended for amateur bakers only. Professional bakers or those who earn a significant
portion of their livelihood from baking may not enter the contest.
• Employees of General Mills, its parent, affiliates, subsidiaries, agencies, and members of their immediate
households or the first place winner in the 2011 Pillsbury Pet Ritz Pie Baking Championship are not
eligible to enter or win.
• Taxes are the responsibility of the winner. This contest is void where prohibited or otherwise regulated
by law.
Sponsored by General Mills Sales, Inc., One General Mills Boulevard, Minneapolis, MN 55440.
Pet-Ritz is a trademark of The Schwan Food Company, used under license.



